I'm torn between thinking that this is a great demonstration of human ingenuity, and thinking that these folks are completely off their collective nuts.

Of course, I haven't much to go on, here. The video for the news report is "UK Only", and both the news report and the
website lack much in the way of any real details.
I wish them all great success, though.
(Maybe clicking a link or two would net some more info, I think)