Good find. Not seen this but I had heard Valve (steam) were aiming at the next gen smart TVs with a Linux based PC.
This unit would be for those who don't want to buy a new TV.
This is the best explanation I can find. Dinky unit at $500-1000, estimated.
Their previous products were based around a dual core Intel chip. Which is a bit of a backwards step really. Most modern PCs are quad core plus graphics and an Xbox 360 is a triple core running graphics as well.